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Creating RTB Insertions

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Creating RTB Insertions
RTB-Insertions
Details

Overview

With an RTB insertion you specify the inventory to be monetized programmatically with open auctions, deals (private/preferred/guaranteed deals) and client side header bidding (including guaranteed deals).  

Creating RTB campaign

Before creating an RTB insertion, create an advertiser and an RTB campaign as explained in this article.
 

Creating RTB insertions

In the insertion list of the campaign, click on New insertion.

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General settings

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  • Name - name of the insertion
  • Ad type - select the impression type and the environment Web or App (apps using Equativ's Android/iOS SDK); the environment selection is not possible in case of the In-stream video and Audio impression types; the selection made here impacts the creative script template and the placements available for selection; available impression types:
    • Display - ads on desktop/mobile websites
    • In-stream video - video ads embedded in a video stream (e. g. pre-rolls); dedicated documentation here
    • Native - ads with the same look and feel as the publisher site, often in-feed
    • Out-stream video - video ads on desktop or mobile websites outside of a video stream (e. g. Video-Read); dedicated documentation here
    • Audio - audio ads
  • Additional information
    • Type for reports - assign a type to the insertion that is available as a reporting dimension; custom insertion types can be defined under Administration > Types of Insertions
    • External ID - assign a numeric ID to the insertion (e. g. the ID this insertion has in a third party system)
    • External description - assign an alphanumeric description to the insertion (e. g. the description this insertion has in a third party system) 
  • Priority - keep the preselected "Holistic yield" priority which is recommended in most cases; holistic yield optimization generates maximum programmatic revenue while ensuring that premium campaigns meet their volumes (more details here)
  • Start and end date / Start and end time / Time zone - fill in the appropriate information
  • Advanced delivery parameters - usually, these settings are not relevant for RTB insertions (more details in Insertions: General settings and Insertion priorities)

Placement

  • select one or multiple Format(s); once selected, the site/page/pack tree will update to show the sites/pages/packs where the selected format is available
  • select one or multiple Site(s), Page(s) and/or Pack(s); note that the inventory you select here will be eligible for programmatic (RTB) monetization after you put the RTB insertion online
  • use the Selected placements toggle to show the currently selected sites and pages only

Creative template

User-added image

In the Creative template section, a creative template is preselected depending on the Impression type selected under Ad type:

Available options:

  • Pencil icon - access to the creative template editor; Note: official creative templates cannot be edited because they are managed by Equativ exclusively and made available to all Equativ customers
  • Library - library to select an alternative creative template (more about the creative template library here):
    • Official creative templates - created and maintained by Equativ
    • Custom creative templates - custom creative templates created and maintained by the Equativ customer
  • Parameters - access to the parameters of the selected creative template; to get more details about the parameters of each creative template, search for its name in the search box of this Help Center; note that most RTB+ creative templates are documented in the specification article of their corresponding direct creative template; for instance, you will find the documentation about the parameters of the "RTB+ Default Banner" creative template in the specification article about the "Default Banner" creative template here.
  • Custom script - option to serve additional code (e. g. additional tracking scripts, impression counting pixels, CSS etc.)

Targeting 

For information about the targeting options, read the articles Insertions: Targeting and Using keyword targeting.

Save and put online

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Once you are done with the setup of the insertion, click Save and put online.
Note
Having multiple insertions on the same placement (same site/page/format) is possible and required in some cases. However, if you have more than 6 RTB+ insertions eligible to be selected for one ad call, Equativ will select 6 of them randomly and send them in the bid request.
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