Information

Title	Creating out-stream video insertions

URL Name	Video-outstream-campaigns

Details

Article Body

Overview

Equativ's out-stream video solution allows you to create, deliver and report VAST video campaigns on websites of virtually any type, integrating seamlessly into the rest of your content. Unlike in-stream video, the out-stream video solution can be used independently from video content on the page - any non-video format can be used (medium rectangle format, interstitial format etc.)

Creating a campaign

Go to Campaigns > Campaign list.

Click the New campaign button located in the top-right corner, you will see the following window:

select Direct, RTB or Mediation; depending on your selection, the insertions you will create in this campaign will be either Direct, RTB or Mediation insertions
define a Name
define the Start and end date (the time frame should cover all the time frames of the insertions in this campaign)
select an existing advertiser or create a new one (you can also create a new advertiser under Administration > Advertisers); in case of a new advertiser, define the Name, User group (more details in User management) and - optionally - the Agency/Agencies the advertiser is associated with (agencies can be created under Administration > Agencies)
set the Booking status to Sold (more details about the booking status and other features in Creating campaigns)

Creating out-stream video insertions

In the Insertion list view of your campaign, click the New insertion button located in the top right corner.

General settings

Name - name of the insertion
Ad type - select the impression type Out-stream and the environment Web or App (apps using Equativ's Android/iOS SDK)
Additional information
- Type for reports - assign a type to the insertion that is available as a reporting dimension; custom insertion types can be defined under Administration > Types of Insertions
- External ID - assign a numeric ID to the insertion (e. g. the ID this insertion has in a third party system)
- External description - assign an alphanumeric description to the insertion (e. g. the description this insertion has in a third party system)
Priority level - assign a priority to give this insertion a higher or lower priority compared to other insertions; more details in Insertions: Priorities
Start and end date / Start and end time / Time zone - fill in the appropriate information
Volume - define the impression volume; alternatively, enter a VAST event volume to make the insertion reach a VAST event target (e. g. 1 million "Complete" videos) instead of an impression target; available VAST events:
- Start - video started playback
- Ad expand - user expanded video
- First quartile - user has seen first quartile of video
- Midpoint - user has seen first half of video
- Third quartile - user has seen three quarters of video
- Complete - user has seen complete video
- Player expand - player expanded

CPM - enter the cost (CPM) data for the insertion; the Targeting cost fields cannot be edited in the General settings tab; they are based on the Audience targeting / Semantic targeting criteria selected in the Targeting section
Delivery mode
- Paced – the insertion will be paced depending on the delivery criteria and available traffic to ensure balanced delivery.
- As soon as possible – the insertion will be delivered continuously until either the end date or the maximum volume is reached.

Placement

select a Format; once selected, the site/page/pack tree will update to show the sites/pages/packs where the selected format is available
select one or multiple Site(s), Page(s) and/or Pack(s)
use the Selected placements toggle switch to show the currently selected sites and pages only

Creative template

In the Creative template section, the following script templates are preselected:

Smart Video-Read in case of direct insertions in environment Web
RTB+ Smart Video-Read in case of RTB insertions in environment Web
Smart Video-Interstitial SDK Publisher in case of direct insertions in environment App
RTB+ Smart Video-Interstitial SDK Publisher in case of RTB insertions in environment App

Available options:

Pencil icon - access to the Creative template editor
Library - library to select an alternative creative template (more details here);
Parameters - access to the parameters of the selected creative template; to get more details about the parameters of each creative template, search for its name in the search box of this Help Center; note that most RTB+ creative templates are documented in the specification article of their corresponding direct creative template; for instance, you will find the documentation about the parameters of the "RTB+ Smart Video-Read" creative template in the specification article about the "Smart Video-Read" creative template here.

Creatives

click Add creative
select from these options:
- From computer - to upload the creative file; the max. file size for videos is 50 MB; this allows for HD video ads with a duration of up to 30 seconds
- Paste URL - URL to a remote creative hosted in a third party system
define a Name
enable the Encode video option to automatically encode the video file at different quality levels (bitrates); more details in the Video encoding article; in case of the Paste URL option, an error is shown and encoding is discarded if a remote video is greater than 50 MB
Click Import a video or drop the video file
paste the clickthrough URL into the Click URL field

Targeting

You can choose from a variety of targeting criteria (see Insertions: Targeting for the full list).

Save and put online

Once you are done with the setup of the insertion, click Save and put online.

Reporting

To create a report for out-stream video insertions, mouse over Reports in the top navigation bar and select Create a report. (more details here).

Dimensions and Metrics

You can use the usual dimensions and metrics. In terms of metrics, the Viewability and Video interaction metrics are of particular relevance (more details about the metrics in Definitions of report metrics).

Notes