| VPAID version** |
Possible values are:
- 0: Disable VPAID creatives
- 1,2: The bid request can return VPAID 1.0 or VPAID 2.0 creatives
- 1: Only VPAID 1.0 creatives can be delivered
- 2: Only VPAID 2.0 creatives can be delivered
Select the "0" VPAID version (first option in the list) so that the bid requests do not retrieve VAST documents with VPAID creatives.
| 1,2 | ✅ | ✅ | ✅ |
| Minimum duration** | Minimum duration, in seconds. | 1 | ✅ | ✅ | ✅ |
| Maximum duration** | Maximum duration, in seconds. | 60 | ✅ | ✅ | ✅ |
| Minimum bitrate** | Minimum expected bitrate for the video creative, in second(s) | | ✅ | ✅ | ✅ |
| Maximum bitrate** | Maximum expected bitrate for the video creative, in second(s) | | ✅ | ✅ | ✅ |
| Playback method** |
Qualify the bid request with the ad break type, for linear ads. Possible values are:
- AutoPlaySoundOn,
- AutoPlaySoundOff,
- ClickToPlay,
- MouseOver.
You can also select the empty entry, which is the default option; note that some programmatic buyers use this criterion to target their campaigns.
| | ✅ | ✅ | ✅ |
| Video Placement Type** | Identifies the type of ad. Possible values are:
- In-Stream
- Accompanying Content
- No Content / Standalone (In-Banner)
- No Content / Standalone (In-Article)
- No Content / Standalone (In-Feed)
- Interstitial / Slider / Floating
| empty | ✅ | ✅ | ✅ |
| Displayed as an interstitial format | Identifies the inventory as interstitial in bid requests, only used for inventory with Video Placement Type Interstitial/Slider/Floating. | false | ✅ | ✅ | ✅ |
| Multiple ads allowed in requested VAST response | A Boolean value that indicates if multiple ads are allowed in the requested VAST response. If true, both pods and stand-alone ads are allowed. If false, only the first standalone ad (with no sequence values) in the requested VAST response is allowed. | false | ❌ | ❌ | ✅ |
| Use fallback if wrapper returns no ad | A Boolean value that provides instructions for using an available passback ad when the wrapper ad returns no ad.
If true, the video player should select from any standalone ads available to try to replace the wrapper ad.
If false and the Wrapper represents an ad in a pod, the video player should move on to the next ad in the pod.
If not specified, the video player can follow through at its own discretion where "no ad" responses are returned. | not specified | ❌ | ❌ | ✅ |
| Follow additional wrappers | A Boolean value that indicates if subsequent wrappers after a requested VAST response are allowed.
If false, any received wrappers (i.e. non-inline VAST responses) are ignored.
If true, VAST received wrappers are accepted. | true | ❌ | ❌ | ✅ |
| URLs for custom impressions | You can supply a single custom impression URL or a list of custom impression URLs. Use "||" as a separator. | | ✅ | ✅ | ✅ |
| Custom click-tracking for main creative (linear) | In VAST 2.0, this will only apply to linear creatives. Click-tracking does not exist for overlays in VAST 2.0. In VAST 3.0 and later, this applies to the main creative from the final <Inline> VAST document, no matter if it is a linear or a non-linear creative.
You can supply a single custom click-tracking URL or a list of custom click-tracking URLs. Use "||" as a separator. | | ✅ | ✅ | ✅ |
| Use publisher's skipoffset | requires the usage of Equativ's video plugin / Embedded Ad Manager / Video SDKs;
If true, Equativ's VAST plugin will use the skip policy defined in the plugin configuration. Publishers can make all the ads non-skippable or skippable after the same delay.
If false, the skip policy defined by the publisher (plugin configuration) will be ignored.
For linear ads in version VAST 3.0 and later, the skip-offset defined in the VAST will be used. The VAST 2.0 linear ads will be non-skippable. | true | ✅ | ✅ | ✅ |
| Skippable | Indicates if the player will allow the video to be skipped so that this information can be passed in the bid request. If yes, skippability is declared as supported. If no, skippability is not supported. Ad call value will override only when explicit value is provided.
Note: the Skippable parameter is taken into account only if the Use publisher’s skipoffset parameter is unchecked. | empty | ✅ | ✅ | ✅ |
| Skipoffset | The duration before the user can skip this ad. This setting will override the final VAST's skip policy. Leave empty if you want the ad to be non-skippable.
Available formats: "HH:MM:SS" / "HH:MM:SS.mmm" / "n%".
When using the Equativ Video Plugin or SDKs, this setup can be overwritten by the publisher configuration depending on the value of “Use publisher’s skipoffset” parameter.
Note: This parameter is used to generate a custom VAST extension that will only be parsed by Equativ's video plugin. If you are doing simple VAST requests only, this feature is not available. | | ✅ | ✅ | ✅ |
| URLs for custom errors | A custom error URL that will be placed in the <Error> node of the VAST response. Starting from VAST 4.x, several URLs can be supplied using the "||" separator. | | ✅ | ✅ | ✅ |
| Progress offset | Available formats: "HH:MM:SS" / "HH:MM:SS.mmm" / "n%”. | | ❌ | ✅ | ✅ |
| Custom VAST impression-tracking for viewable | A custom tracking URI that the video player should trigger at the time the criteria for a viewable impression are met. Several URLs can be supplied using the "||" separator (no white spaces). | | ❌ | ❌ | ✅ |
| Custom VAST impression-tracking for notViewable | A custom tracking URI that the video player should trigger if the ad is executed but does not meet the criteria for a viewable impression. Several URLs can be supplied using the "||" separator (no white spaces). | | ❌ | ❌ | ✅ |
| Custom VAST impression-tracking for viewUndetermined | A custom tracking URI that the video player should trigger if it cannot determine whether the criteria for a viewable impression are met. Several URLs can be supplied using the "||" separator (no white spaces). | | ❌ | ❌ | ✅ |
| Verification vendor |
An identifier for the verification vendor.
Note: add the vendor name if you want the AdVerifications node to be included in a VAST response file.
| | ❌ | ❌ | ✅ |
| JavaScriptResource's apiFramework and URL |
Values of the apiFramework attribute and the URL of the JavaScriptResource element; provide the values following this pattern:
apiFramework, URL.
| | ❌ | ❌ | ✅ |
| ExecutableResource's apiFramework, type and URL |
Values of the apiFramework and type attributes together with the URL of the ExecutableResource element; provide the values following this pattern:
apiFramework, type, URL.
| | ❌ | ❌ | ✅ |
| Verification Tracking URLs |
A reporting URL for the verificationNotExecuted event. Several URLs can be provided by using the "||" separator (no white spaces).
| | ❌ | ❌ | ✅ |
| Verification parameters |
A string intended for bootstrapping the verification code and providing metadata about the current impression.
| | ❌ | ❌ | ✅ |
| Custom VAST Tracking for VAST [tracking_event] | A custom reporting URL for the VAST [tracking_event]. Several urls can be supplied using the "||" separator.
You can find a list of the <TrackingEvent>s available in VAST 2.0 or VAST 3.0 specifications. | | ✅ | ✅ | ✅ |
| Show pricing | If checked, pass in the VAST <Pricing> node the net bid price in publisher's currency | false | ✅ | ✅ | ✅ |
