Overview
Campaign management is organized in a three-level structure:
- Advertiser - the client (brand) whose ads are served
- Campaign - typically represents an advertised product; a campaign consists of one or multiple insertions
- Insertion - includes one or multiple creatives as well as all the delivery settings (time frame, placements, targeting etc.)
Creating a campaign
To create a new campaign, go to
Campaigns > Campaign list.
Click on the
New Campaign button located in the top-right corner to open the
New campaign window.

In step 1:
- select from Direct, Programmatic Guaranteed, RTB, Video Ad Exchange or Meditation.
In step 2:
- define a Name
- define the Start and end date - the time frame should cover all the time frames of the insertions in this campaign
- choose from:
- Select advertiser to select an existing advertiser
- Create advertiser to create a new advertiser (advertisers can also be created under Administration > Advertisers); define the Name, User group (more details in User management) and - optionally - the Agency/Agencies the advertiser is associated with (agencies can be created under Administration > Agencies)
- select the Agency associated with this campaign or select Direct advertiser if there is no agency involved
- click Create
- if needed, adjust additional settings by editing the campaign, using the context menu in the campaign list (see "Context menu" / "Editing a campaign" below)
Campaign list
Filters and search options

The campaign list shows the campaigns in your network with various KPIs.
Options:
- Tabs (read related chapter "Time column" below):
- All – all campaigns, regardless of their start/end date/time
- Upcoming – campaigns with start date/time in the future
- Current – campaigns that are currently activated; i. e. start date/time in the past and end date/time in the future
- Ended – campaigns with end date/time in the past
- Search – search for campaigns or advertisers
- Filters
- Advertiser – campaigns of a specific advertiser only
- Agency – campaigns of a specific agency only
- Channel – campaigns of a specific monetization channel only (Direct, RTB, Mediation, Programmatic Guaranteed, Video Ad Exchange)
- Status – Active vs. Archived; a campaign is archived 365 days after the latest contained insertion reached its end date; the campaign status remains Archived permanently - even if the campaign end date is extended and one of its insertions is put online again and delivers impressions; an insertion is archived 180 days after it reached its end date
- Traffic manager – campaigns matching the selected traffic manager(s)
Time column
The following table explains the behavior when you sort the
Time column in ascending order (
↑) on each of the available
Tabs:
Tab | Behavior when "Time" column is sorted ↑ |
---|
All | Campaigns that started/ended most recently or will end/start soonest are shown on top of the campaign list |
Upcoming | Campaigns starting soonest are shown on top of the campaign list |
Current | Campaigns ending soonest are shown on top of the campaign list |
Ended | Campaigns that ended most recently are shown on top of the campaign list |
Customizing the campaign list

You can customize the campaign list as follows:
- Hide/Display columns - using the selector shown in the screenshot above, you can hide/display columns (Name, Advertiser, Impressions, Clicks, Viewability rate, Revenue etc.)
- Pin columns - hover over a column name and click the pin icon. The pinned column will then move to the left.
- Rearrange columns - hover over a column header and drag and drop it to the desired location.
- Adapt column width - drag and drop the vertical lines between columns to change the column width
Context menu

In the campaign list, hold your mouse over a campaign and select the "..." context menu to show these options:
- Edit campaign (see next chapter below)
- Copy campaign
- Delete campaign
- link to Instant Insights, where the campaign will be set as a filter
- link to Instant Report Builder, where the campaign will be set as a filter
Editing a campaign

To edit the campaign, click
Edit from the "..." context menu.
- define a Name
- define the Start and end date - the time frame should cover all the time frames of the insertions in this campaign
- select the Agency associated with this campaign or select Direct advertiser if there is no agency involved
- define a Salesperson and a Traffic manager
- define an External ID and/or an External description; for instance, if this campaign's data are synchronized with a third party system, this field can be used to indicate the campaign's ID in the external system
- set the Booking status (see "Booking status" below)
- set a Frequency capping (for a general description of frequency capping, read chapter "Frequency capping" in Insertions: General settings and Delivery):
- Campaign lifetime — determines the max. number of impressions per user over the entire campaign lifetime
- Session — determines the max. number of impressions per session; a session starts with the first time this campaign is displayed to a user and ends 30 minutes later (without any refresh); Note that sessions are site specific: a user’s visit of another site (where this campaign is running) is considered as a new session and the session capping is applied again; therefore, even if the capping limit is reached on a website before the session ends, the campaign is eligible to be shown on another site, since the visit of the other site counts as a new session
Booking status
The Booking status determines:
- if the campaign's insertions will start delivery on their scheduled start date/time and
- if their volumes are taken into account in the forecast calculations:
Booking status | Usage | Insertion delivery start | Forecast calculations |
---|
Draft | For campaign drafts. | will never start delivery | not taken into account |
Prebooked | For campaigns pending the final signature of the purchase order. | will never start delivery | not taken into account |
Booked | For campaigns with a signed purchase order but missing items (e. g. pending creative assets/codes). | will never start delivery | taken into account |
Sold | For campaigns ready to deliver. Mandatory to be able to put insertions online. | will start delivery on the scheduled date/time | taken into account |
Canceled | For planned campaigns that were canceled. | will never start delivery | not taken into account |