Insertions: Inventory

About inventory

You can add the placements in the Inventory tab. The placements are the "locations" where ads are shown. In Equativ's platform, a placement is defined as a combination of a format, a website and a page. Each format, website and page has its individual identifier. These 3 Ids are all included in an ad request to Equativ. Based on the parameters, Equativ will determine which insertions are eligible to be served back to the website (ad response).

Formats

To define the format(s) proceed as follows:

• create an insertion as explained in Insertions: General settings
• select one or multiple formats
• once the format(s) is/are selected, the site/page/pack tree will update to show the sites/pages/packs where the selected format(s) is/are available 

Selection of multiple formats

Selecting multiple formats in an insertion is relevant in the following use cases:

• displaying a creative (e. g. a 728x90 leaderboard) on multiple formats of the same type/size on the page (e. g. a 728x90 leaderboard format at the top and another one at the bottom of a page)
• displaying creatives of different types/sizes (e. g. a 728x90 leaderboard creative and a 300x250 medium rectangle creative) on the appropriate formats of a page

Creative display mode

If the insertion has multiple formats, you can define how often the insertion's creatives are eligible to be displayed on a page's formats.

Options:

• One or multiple — Works with both Standard Call and OneCall; One or multiple eligible creatives are displayed on the page 
• Only one — ⚠️ works with OneCall only; only one eligible creative is displayed on the page; insertions with the Only one option may lead to inaccurate forecast availabilities: for inventory where an insertion with the Only one option is reserved, the forecast shows more available inventory than there actually is; this limitation will be resolved soon
• All — ⚠️ works with OneCall only; all eligible creatives are displayed on the page or the insertion is not selected for delivery at all
  • if the insertion contains a creative on a format that is not present on the page, then the display of all creatives cannot be guaranteed and the insertion is therefore not selected (delivered) at all; this rule does not apply in case of blocking creatives: if a format has a blocking creative but is not present on the page, the insertion still remains eligible to be selected and delivered; read more about blocking creatives here
  • the All option is also useful in RTB insertions connected to a guaranteed deal: in this case, it allows publishers to sell all of a page's/site's formats exclusively to a buyer through a deal with a fixed volume of impressions, served over a specified time frame; more details about guaranteed deals here
  • insertions with the All option may lead to inaccurate forecast availabilities: for inventory where an insertion with the All option is reserved, the forecast shows more available inventory than there actually is; this limitation will be resolved soon;
  • the All option works with insertions enabled on formats with multiple instances (read about format instances in section "Formats" here): the insertion is shown on all instances of the given format

Websites and pages

• select one or multiple Site(s) and/or Page(s) and/or Pack(s); note that the creative(s) you will upload into this insertions will be eligible to be shown on all sites/pages/packs that you are selecting here
• use the Selected placements toggle to show the currently selected sites and pages only

Packs

Additionally or alternatively, you can select one or multiple packs. A pack is collection of websites and/or pages; packs must be set up under Administration > Packs before they can be selected in an insertion.

Excluding Sites, Pages or Packs

To exclude a site, page or pack, click on the Exclude button and check the site(s), page(s) or pack(s). The excluded site(s)/page(s)/pack(s) will be highlighted in red with a red cross.

Note: technically, excluding a site/page/pack is no different from not including it in the first place.

Examples where the placement exclusion feature is useful:

• Excluding a pack that overlaps with another pack; e. g. pack A contains all mobile websites and pack B contains all home pages; by including pack A and excluding pack B, the insertion will be displayed on all your mobile websites, but not on the home pages of the mobile websites
• Including a pack while excluding some of its websites or pages; e. g. an insertion is booked on large pack containing hundreds of websites but you want to exclude a small amount of the pack's websites

Domains & Bundle IDs 

Optionally, you can also include/exclude domains/bundle IDs. This ensures that the insertion is only delivered if the ad call originates or does not originate from specific domains/bundle IDs.
 
The selected sites/pages/packs and the included/excluded domains/bundle IDs are connected with “AND”/”AND NOT”: for instance, if you select a pack and exclude a domain/bundle ID, then the insertion will only deliver if the ad call contains the pack AND DOES NOT originate from the excluded domain/bundle ID.

A typical use case for domain/bundle ID selection is to select a pack covering the entire network (all sites, also known as a run-of-network pack) and to exclude a list of domains/bundle IDs from the selected pack.




To include or exclude domains/bundle IDs:

• click on Add
• paste the list of domains/bundle IDs; you can either
  • paste one domain/bundle ID per row or
  • paste all domains/bundle IDs in a single row and separate each domain/bundle ID by a comma; once pasted, this single row of comma-separated domains/bundle IDs will be split into a list of domains/bundle IDs with each one in a separate row
• click Save
• leave the Include selection or select the Exclude option button to exclude the list of domains/bundle IDs; note that you can only include all domains/bundle IDs or exclude all domains/bundle IDs.
• if needed, click Export to download the list of domains/bundle IDs currently targeted in the insertion