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Creative rotation modes

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Creative rotation modes
Creative-Rotation-modes
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Overview

With creative rotation modes you can determine how the creatives in an insertion will be displayed to a given user. For instance you can assign percentages to the creatives to display some creatives more often than others.

Setting the creative rotation mode

Before you start configuring creatives, prepare your campaign and insertion. Once the insertion is created, go to the Creatives section and upload at least 2 creatives to make the rotation mode setting appear.
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The creative rotation mode is not applied to Blocking creatives.

Percentage of delivery

With the Percentage of delivery rotation mode, you can assign a weight to each creative. The weight will be translated into a percentage. The percentages of all creatives determine how the total impression volume of the insertion is divided among its creatives. By default, all creatives get an equal share (e. g. in case of 4 creatives in the insertion, each creative gets 25%).

To set the weight of the creative:

  • configure and save all creatives
  • click on the first creative in the list to show its sidebar
  • enter the weight in the field Delivery weight; the UI will translate the weight into a percentage and display it next to it
  • repeat the process for each creative

Example

In the example shown in the screenshot below, the Creative A has a weight of 3 (75%), while Creative B has a weight of 1 (25%). Thus, 75% of the insertion volume be allocated to Creative A, while 25% of the insertion volume will be allocated to Creative B.

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Sequence

With the Sequence creative rotation mode, the creatives are shown to each user in the order the creatives are listed in the insertion. When a user has seen all the creatives, the sequence is finished and the last creative in the list will be the only creative from the insertion displayed for this user.
Keep in mind
The Sequence creative rotation mode is not supported in cookieless environments.

Click-rate optimization

With the creative rotation mode Click-rate optimization, an optimizer adjusts the weight of each creative depending on its click-rate performance. Creatives with a good click-rate are assigned a greater weight than creatives with a poor click-rate performance.

Here are some facts about the optimizer used for click-rate optimization:

  • the optimizer starts its work the day after the insertion was put online
  • each day, the optimizer checks the click rate of the previous day of each insertion
  • a minimum of 200 impressions is required for the optimizer to work; insertions with less than 200 impressions are considered to be test insertions and are not optimized
  • after 4 days, the optimizer keeps only half of the creatives of the insertion while always keeping a minimum of 4 creatives
  • when a new creative is added, the optimizer will give it an average weight initially; after 4 days, it will decide if the new creative will be kept or removed – depending on its performance

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