| Is ad conditional | In case of programmatic video ad serving, a VPAID ad unit might be used to decide whether there is an ad that matches the placement. When there is no match, an ad may not be served.
With this parameter, publishers can avoid accepting these ads in placements where an ad must be served.
A value of true indicates that the ad is conditional and should be used in all cases where the inline executable unit (such as VPAID) is not an ad but is instead a framework for finding an ad.
A value of false indicates that an ad is available. | false | ❌ | ❌ | ✅ |
Automatically fill missing clickthrough URLs
| If there is no clickthrough URL defined for a given creative, the clickthrough URL from another creative will be used. | true | ✅ | ✅ | ✅ |
| Custom impressions | You can supply a single custom impression URL or a list of custom impression URLs. Use "||" to separate multiple URLs (no white spaces). | | ✅ | ✅ | ✅ |
| Custom click-tracking for non-linear creatives | A custom tracking URL fired when a click occurs on the non-linear creative. Use "||" to separate multiple URLs (no white spaces). | | ❌ | ✅ | ✅ |
| Custom click-tracking for companion creatives | A custom tracking URL fired when a click occurs on the companion creative. Use "||" to separate multiple URLs (no white spaces). | | ❌ | ✅ | ✅ |
| Expected duration | The duration of the creative. Expected format: HH:MM:SS | 00:00:30 | ✅ | ✅ | ✅ |
| Slots for companion ads | A list of companion slots. For instance: "div_1||div_2||div_3". The sorting should be the same as the companion creatives in the list. Use "||" to separate multiple slots (no white spaces). | | ❌ | ✅ | ✅ |
| AdParameters (VPAID) | Ad parameters for a VPAID creative. Expected format is: string | | ✅ | ✅ | ✅ |
| URLs for custom errors | A custom error URL that will be placed in the <Error> node of the VAST response. Starting from VAST 4.x, several URLs can be added using the "||" separator. | | ✅ | ✅ | ✅ |
| Progress offset | Available formats: "HH:MM:SS" / "HH:MM:SS.mmm" / "n%”. One offset format can be supplied. Only available for VAST 3 version | | ❌ | ✅ | ❌ |
| Custom VAST impression-tracking for viewable | A custom tracking URI that the video player should trigger at the time the criteria for a viewable impression are met. Several URLs can be supplied using the "||" separator (no white spaces) | | ❌ | ❌ | ✅ |
| Custom VAST impression-tracking for notViewable | A custom tracking URI that the video player should trigger if the ad is executed but does not meet the criteria for a viewable impression. Several URLs can be supplied using the "||" separator (no white spaces) | | ❌ | ❌ | ✅ |
| Custom VAST impression-tracking for viewUndetermined | A custom tracking URI that the video player should trigger if it cannot determine whether the criteria for a viewable impression are met. Several URLs can be supplied using the "||" separator (no white spaces) | | ❌ | ❌ | ✅ |
| Verification vendor | An identifier for the verification vendor.
Note: add the vendor name if you want the AdVerifications node to be included in a VAST response file. | | ❌ | ❌ | ✅ |
| JavaScriptResource's apiFramework and URL | Values of the apiFramework attribute and the URL of the JavaScriptResource element; provide the values following this pattern:
apiFramework, URL. | | ❌ | ❌ | ✅ |
| ExecutableResource's apiFramework, type and URL | Values of the apiFramework and type attributes together with the URL of the ExecutableResource element. Provide the values following this pattern:
apiFramework, type, URL. | | ❌ | ❌ | ✅ |
| Verification Tracking URLs | A reporting URL for the verificationNotExecuted event. Several URLs can be provided using the "||" separator (no white spaces). | | ❌ | ❌ | ✅ |
| Verification parameters | a string intended for bootstrapping the verification code and providing metadata about the current impression. | | ❌ | ❌ | ✅ |
| Custom VAST Tracking for VAST [tracking_event] | a custom reporting URL for the VAST [tracking_event]. Several URLs can be provided using the "||" separator.
The list of tracking events is available in the VAST specifications. | | ✅ | ✅ | ✅ |
| Required attribute for the element | Provides information about which companion creative to display when multiple companions are provided and about whether the ad can be displayed without its companion creative. | all | ❌ | ✅ | ✅ |
| ID (advEntityId) provided by IAS | Dedicated ID (advertisingEntityId) used in Video Ad Network Solution (VANS) provided by Integral Ad Science (IAS). This ID is used when integrating the Firewall (FW) solution dedicated to advertisers/agencies. FW technology can block the ad's display if the impression does not respect brand-safety thresholds and fraud criteria defined for this campaign in the VANS interface. For more information refer to Integralads.
Both advEntityId and pubEntityId are required in FW integration. | | ✅ | ✅ | ✅ |
| ID (pubEntityId) provided by IAS | Dedicated ID (pubEntityId) used in Video Ad Network Solution (VANS) provided by Integral Ad Science (IAS). This ID is used when integrating the Firewall (FW) solution dedicated to advertisers/agencies. FW technology can block the ad's display if the impression does not respect brand-safety thresholds and fraud criteria defined for this campaign in the VANS interface. For more information, refer to Integralads.
Both advEntityId and pubEntityId are required in FW integration. | | ✅ | ✅ | ✅ |
