| Is ad conditional | In case of programmatic video ad serving, a VPAID ad unit might be used to decide whether there is an ad that matches the placement. When there is no match, an ad may not be served.
With this parameter, publishers can avoid accepting these ads in placements where an ad must be served.
A value of true indicates that the ad is conditional and should be used in all cases where the inline executable unit (such as VPAID) is not an ad but is instead a framework for finding an ad.
A value of false indicates that an ad is available. | false | ❌ | ❌ | ✅ |
| Automatically fill missing clickthrough URLs | If there is no clickthrough URL defined for a given creative, the clickthrough URL from another creative will be used. | true | ✅ | ✅ | ✅ |
| Handle Javascript creative as VPAID linear creatives | If true, the javascript creatives will be considered as linear VPAID creatives.
If false, the javascript creatives will be used as <Companion> ads. | true | ✅ | ✅ | ✅ |
| Custom impressions | You can supply a single custom impression URL or a list of custom impression URLs. Use "||" to separate multiple URLs (no white spaces). | | ✅ | ✅ | ✅ |
| Custom click-tracking for linear creatives | A custom tracking URL fired when a click occurs on the linear creative. Multiple URLs can be supplied using the "||" separator (no white spaces). | | ✅ | ✅ | ✅ |
| Custom click-tracking for companion creatives | A custom tracking URL fired when a click occurs on the companion creative. Multiple URLs can be supplied using the "||" separator (no white spaces). | | ❌ | ✅ | ✅ |
| Skip offset | The duration before the user can skip this ad.
Available formats: "HH:MM:SS" / "HH:MM:SS.mmm" / "n%". | | ❌ | ✅ | ✅ |
| Use publisher's skipoffset | If enabled, the skip policy defined in the publisher's settings is used. | true | ✅ | ✅ | ✅ |
| Slots for companion ads | List of companion slots, for instance: "div_1||div_2||div_3". The sorting must be the same as the companion creatives in the list. Use the "||" separator (no white spaces). | | ❌ | ✅ | ✅ |
| AdParameters (VPAID) | Ad parameters for a VPAID creative. Expected format: string | | ✅ | ✅ | ✅ |
| Expected duration (VPAID) | Expected duration of the VPAID creative. Format: "HH:MM:SS" | 00:00:30 | ✅ | ✅ | ✅ |
| URLs for custom errors | An optional error URL. Multiple URLs can be supplied using the "||" separator (no white spaces) | | ✅ | ✅ | ✅ |
| Progress offset | Available formats: "HH:MM:SS" / "HH:MM:SS.mmm" / "n%”. One offset format can be supplied. | | ❌ | ✅ | ✅ |
| Custom VAST impression-tracking for viewable | A custom tracking URI that the video player will trigger at the time the criteria for a viewable impression are met. Multiple URLs can be provided using the "||" separator (no white spaces). | | ❌ | ❌ | ✅ |
| Custom VAST impression-tracking for notViewable | A custom tracking URI that the video player will trigger if the ad is executed but does not meet the criteria for a viewable impression. Multiple URLs can be provided using the "||" separator (no white spaces). | | ❌ | ❌ | ✅ |
| Custom VAST impression-tracking for viewUndetermined | A custom tracking URI that the video player should trigger if it cannot determine whether the criteria for a viewable impression are met. Multiple URLs can be provided using the "||" separator (no white spaces). | | ❌ | ❌ | ✅ |
| Verification vendor | An identifier for the verification vendor.
Note: add the vendor name if you want the AdVerifications node to be included in a VAST response file. | | ❌ | ❌ | ✅ |
| JavaScriptResource's apiFramework and URL | Values of the apiFramework attribute and the URL of the JavaScriptResource element. The values should be provided in the following pattern: apiFramework, URL. | | ❌ | ❌ | ✅ |
| ExecutableResource's apiFramework, type and URL | Values of the apiFramework and type attributes together with the URL of the ExecutableResource element. The values should be provided in the following pattern: apiFramework, type, URL. | | ❌ | ❌ | ✅ |
| Verification Tracking URLs | A reporting URL for the verificationNotExecuted event. Several URLs can be provided by using the "||" separator (no white spaces). | | ❌ | ❌ | ✅ |
| Verification parameters | A string intended for bootstrapping the verification code and providing metadata about the current impression. | | ❌ | ❌ | ✅ |
| Custom VAST Tracking for VAST [tracking_event] | A custom reporting URL for the VAST [tracking_event]. Several urls can be provided using the "||" separator.
You can find a list of the <TrackingEvent>s available in VAST 2.0, VAST 3.0 or VAST 4.x specifications. | | ✅ | ✅ | ✅ |
| Use first creative in creatives list as mezzanine file | Determines whether the first position in the creative list should be considered as mezzanine file. | false | ❌ | ❌ | ✅ |
| Required attribute for the element | Provides information about which companion creative to display when multiple companions are provided and about whether the ad can be displayed without its companion creative. | all | ❌ | ✅ | ✅ |
| ID (advEntityId) provided by IAS | Dedicated ID (advertisingEntityId) used in Video Ad Network Solution (VANS) provided by Integral Ad Science (IAS). This ID is used when integrating the Firewall (FW) solution dedicated to advertisers/agencies. FW technology can block the ad's display if the impression does not respect brand-safety thresholds and fraud criteria defined for this campaign in the VANS interface. For more information refer to Integralads.
Both advEntityId and pubEntityId are required in FW integration. | | ✅ | ✅ | ✅ |
| ID (pubEntityId) provided by IAS | Dedicated ID (pubEntityId) used in Video Ad Network Solution (VANS) provided by Integral Ad Science (IAS). This ID is used when integrating the Firewall (FW) solution dedicated to advertisers/agencies. FW technology can block the ad's display if the impression does not respect brand-safety thresholds and fraud criteria defined for this campaign in the VANS interface. For more information refer to Integralads.
Both advEntityId and pubEntityId are required in FW integration. | | ✅ | ✅ | ✅ |
| Advertiser ID | An identifier for the advertiser, provided by the ad server. It can be used for internal analytics. | | ❌ | ❌ | ✅ |
| Custom VAST Tracking for expand | A custom reporting URL for the VAST expand metric. Multiple URLs can be supplied using the "||" separator (no white spaces). | | ✅ | ✅ | ❌ |
| Custom VAST Tracking for collapse | A custom reporting URL for the collapse VAST metric. Multiple URLs can be supplied using the "||" separator (no white spaces). | | ✅ | ✅ | ❌ |
