Network currency vs. partner currency
When you start working with Equativ, you can set a local currency in your network. This currency is permanent and cannot be changed later.
Equativ’s demand partners can set up their deals in their local currency, but bidding on Equativ publisher inventory is always in EUR or USD, because DSPs convert any currency into EUR or USD.
Currency fee
For currency conversion, Equativ uses the
ExchangeRate-API with exchange rates updated every 4 hours. These exchange rates are used for deals where the network currency differs from the demand partner’s (DSP’s) currency.
Demand partners pay Equativ much later than the time the revenues were made. While this is not a problem when dealing with a single currency, there is a risk that exchange rates change to the disadvantage of Equativ between the day revenues were made and the actual payment date. To reduce this risk, Equativ is applying a currency fee of
2.5% in case the publisher (network) currency differs from the demand partner’s (DSP’s) currency.
The currency fee is only applied to open auctions – not to private auctions, preferred deals and guaranteed deals. Likewise, technical fees your contract with Equativ may include apply to open auctions only – they have no impact on private auctions, preferred deals and guaranteed deals.
Partner currencies
The table below contains the demand partners Equativ is working with and their individual currencies. It can be used to determine if Equativ applies a currency fee for the given demand partner (DSP) as explained in chapter "Currency fee" above:
| Demand partner name | Partner
currency |
|---|
| Adform | EUR |
| Adition Technologies (Active Agent) | EUR |
| Adobe AdCloud (EUR) | EUR |
| Adobe AdCloud (USD) | USD |
| Adot | EUR |
| Advanced Store | EUR |
| Adxperience | USD |
| Adyoulike | USD |
| Adyoulike Display | USD |
| Amazon DSP AMER | USD |
| Amazon DSP APAC | USD |
| Amazon DSP EMEA | USD |
| Amobee | USD |
| AmobeeTV | USD |
| Appier | USD |
| Arago | USD |
| Axonix | USD |
| Basis Technologies | USD |
| Beeswax | USD |
| Bidswitch (Iponweb) | USD |
| BidTheatre | USD |
| Blis Media | EUR |
| Criteo APAC | EUR |
| Criteo APAC Native | EUR |
| Criteo APAC Video | EUR |
| Criteo Brazil USD | USD |
| Criteo Brazil USD Native | USD |
| Criteo Brazil USD Video | USD |
| Criteo EMEA | EUR |
| Criteo Native | EUR |
| Criteo US | EUR |
| Criteo US Native | EUR |
| Criteo US Video | EUR |
| Criteo Video | EUR |
| Demandbase | EUR |
| DynAdmic | USD |
| EASYmedia GmbH | EUR |
| Equativ Buyer Connect | EUR |
| Equativ Direct Demand | USD |
| Go.Pl | PLN |
| Google DV360 | USD |
| GroundTruth (xAd) | USD |
| Hawk (Tabmo) | USD |
| Huawei | EUR |
| Huawei APAC MENA | EUR |
| Illumin DSP (AcuityAds) | USD |
| LiquidM | EUR |
| Locala (Fusio by S4M) | USD |
| LoopMe | USD |
| MadHive | USD |
| Magnite DV+ (Rubicon) Display | USD |
| Magnite DV+ (Rubicon) Video | USD |
| Mediasmart EUR | EUR |
| Mediasmart USD | USD |
| Mobsuccess | EUR |
| Nexxen (Unruly) | USD |
| OpenX | EUR |
| Piximedia | EUR |
| PubMatic (App) | USD |
| Pubmatic (Inventory Synchronized) | USD |
| Pulsepoint | USD |
| Pulsepoint CTV | USD |
| Quantcast | USD |
| Quantcast (App) | USD |
| Rhebus | USD |
| RTBHouse | EUR |
| Sharethrough | USD |
| Sharethrough Display | USD |
| Smaato | USD |
| Smadex | USD |
| Splicky | USD |
| TapTap Networks | USD |
| The TARA Group | USD |
| The Trade Desk | USD |
| TrafficRoots | USD |
| Verve Group (PubNative) | USD |
| Xandr Invest DSP | USD |
| Zemanta | USD |
