Here is a list of items you will find in most HTML5 creatives.
a main html file, typically named "index.html"
the assets: image files (e. g. png), video files (e. g. mp4) etc.
a css file
a javascript file
Keep in mind: If the HTML5 creative is served in a secure context, the HTML5 creative must load libraries (javascript file, css file, etc.) and any other resources with https. Check all the URLs inside the HTML5 creative and make sure that libraries and resources are called with https. Otherwise, browsers will issue a security warning and ad delivery will fail.
HTML5 zip file
Before you upload an HTML5 creative in Equativ's user interface, bundle it into a zip file following these rules:
name the main html file "index.html" (without the quote characters)
in the <head> of the "index.html" file, add the line <meta charset="UTF-8"> to allow for the reading of most special characters
place the index.html file into the root of the zip file (do not place it in a sub-folder)
place the assets into sub-folders or into the root of the zip file; if you choose sub-folders, do not compress them
only use assets used by the HTML5 creative; do not use "orphan" assets
keep the zip file as light as possible (read about best practices here)
the name of the zip file must not contain any dots (e. g. creative.test.zip is prohibited)
the name of the zip file must not contain any special (language-specific) characters: e. g. letters with accents (é à ê ï ñ ç) and special characters, such as ! ? ¿ ¡ @ # %, are not allowed
names of folders zipped inside the HTML5 creative must not contain any dots (e. g. test.folder/ is prohibited)
names of files zipped inside the HTML5 creative must not start with a dot
* the max. file size for videos is 50 MB - this allows for HD video ads with a duration of up to 30 seconds
Keep in mind Javascript libraries with the extension min.js (minified javascript) are not supported!
For HTML5 video assets, the most common formats are H.264/MP4 and VP8/WebM. At a minimum, an HTML5 video should be transcoded into these two formats. For more information about video formats, read the IAB's recommendation (page 18).
Maximum file size and pricing
For the maximum file size of the compressed zip file (including index.html, css, js, assets), there are two types of limits:
the maximum size the user interface allows you to upload; this limit is 50 MB
the maximum size of the uploaded zip-file without additional "heavy creative" pricing: please check in your contract with Equativ to see the maximum size and the additional charges for heavier creatives
