Equativ's free forecast version is available for all customers. The premium version is priced separately - to activate it, reach out to your Sales contact or Technical Account Manager to have it enabled.


This overview compares the free and the premium version:

FeatureFeature detailsFree
version		Premium version
Time rangethe time range you can "look into the future" when querying the forecast today6 months6 months
Targeting typesthe amount of different targeting types you can combine in a forecast query;
forecasts of multiple criteria of the same targeting type count as one targeting type;
for key=value pairs, all the criteria for the same key count as one targeting type.

Examples:
  • key=value pair: "key1=value1 OR key2=value2" => 2 targeting types (different keys)
  • geo targeting: "Paris AND Chrome" => 2 targeting types (Geo and OS)
  • selected AdBreak targeting, e.g. Preroll + Keyword targeting e.g. “type=completed” => 2 targeting types (AdBreak and Keyword)
Capping criteria are not counted as targeting types; this includes the feature "Only users who accept cookies"		one targeting typeunlimited
Custom rules for criteria inclusiona feature which allows you to define custom rules for the criteria available in forecast queriesunavailableavailable, speak to your Technical Account Manager
Web APIthe amount of API queries you can do per dayMax. 100 queries per dayunlimited
csv extractsEquativ can provide you with csv extracts with forecast data for further processing in external toolsunavailablecan be provided daily; multiple extracts possible
Updates during the daycomputations of the occupied volume when a change is made to an existing insertionunavailable, computations are made once over nightany change to any insertion triggers an update (new computation); the update is visible after approx. 5 minutes; see below: "About updates during the day in premium version"
Forecast injectiona feature which allows you to replace the traffic history by manual values; the forecast will then calculate based on these manual data; more details in Using data injection for the forecastavailableavailable
 

About updates during the day in premium version

When you update an insertion today, the immediate recomputation (during the day) only takes the next 30 days into account. You must wait until the next day (after the full midnight computation) to see the updated insertion's impact on the full forecast period (next 6 months, instead of next 30 days).