Equativ's Monetization Platform offers four different deal types:
The table below compares the deal types.
| | Private auctions | Preferred deals | Programmatic
guaranteed
deals | Auction packages* |
|---|
| Price | first price auction | fixed price | fixed price | only wins auction when winning CPM is higher than winning CPM of deals/open auction |
|---|
Buyers /
Commitment | multiple competing buyers; no commitment to buy impressions | usually one buyer; no commitment to buy impressions | one buyer commits to buy all impressions, as agreed upon in deal | one or multiple buyers; no commitment to buy impressions |
|---|
| Delivery rules impact | optional | optional | guaranteed deals always override blocking/floor price delivery rules | blocking/floor price delivery rules are always applied |
|---|
| Priority | like open auctions | have priority over private auctions, open auctions and auction packages | Exclusive 2/3/4, High or Normal, competing with direct campaigns with a guaranteed volume | no interference with publisher's business |
|---|
Inventory
reserved
in Forecast | no | no | yes | no |
|---|
* Auction packages are created and managed by Equativ or by curators/buyers using Equativ's Buyer Connect platform.
